Teenagers are strongly affected by Internet marketing in a way that has yet to be addressed by scientific research or government regulation, a group of scientists has warned in a review published in the Journal of Adolescent Health.

“As the media marketplace continues its rapid transformation, becoming a ubiquitous presence in young people’s lives, further academic research is needed to understand fully the nature, scope, and extent of interactive advertising’s impact on youth,” the researchers wrote.

According to the paper, the United States still regulates advertising to children and teenagers based on studies conducted in the 1970s on how television influences young minds. The authors said that the Internet is a fundamentally different medium than television, however.

“In the Internet era, children and teens are not passive viewers; they are active participants and content creators in an interactive digital environment that pervades their personal and social lives,” they wrote. Read more…

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